Products related to Advertising:
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Outdoor Advertising (RLE Advertising)
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries.Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods.Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site.From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them.This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.
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My Life in Advertising and Scientific Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C.Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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Scientific Advertising
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Advertising Disability
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns.Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity.As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided.Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements.From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.
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Who first used the advertising slogan "Technology that inspires"?
The advertising slogan "Technology that inspires" was first used by the technology company, Lenovo. This slogan reflects Lenovo's commitment to creating innovative and inspiring technology products for its customers. It conveys the company's focus on using technology to inspire creativity, productivity, and positive change in people's lives.
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What is brand advertising and industry advertising?
Brand advertising is a type of advertising that focuses on promoting a specific brand and its unique attributes, values, and personality. It aims to create a strong and positive association with the brand in the minds of consumers, ultimately leading to increased brand awareness, loyalty, and sales. Industry advertising, on the other hand, is a type of advertising that promotes an entire industry or category of products or services, rather than a specific brand. It aims to educate and inform consumers about the benefits and value of the industry as a whole, rather than focusing on individual brands. Industry advertising often seeks to shape consumer perceptions and attitudes towards the industry, and may be used to address common misconceptions or negative perceptions.
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Who is responsible for creativity? Advertising and advertising slogans.
Creativity in advertising and advertising slogans is the responsibility of the advertising agency and its creative team. These professionals are tasked with coming up with innovative and attention-grabbing ideas that effectively communicate the brand's message to the target audience. They are responsible for brainstorming, conceptualizing, and executing creative campaigns and slogans that resonate with consumers and differentiate the brand from its competitors. Ultimately, the success of advertising creativity lies in the hands of the creative minds behind the campaigns.
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Is individual advertising and single advertising the same thing?
Individual advertising and single advertising are not the same thing. Individual advertising refers to targeting specific individuals or small groups with personalized messages, often using data-driven targeting techniques. On the other hand, single advertising typically refers to a one-time ad placement or campaign, without necessarily targeting specific individuals. While individual advertising focuses on personalization and targeting, single advertising may be more general and broad in its approach.
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Scientific Advertising
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Pioneering Progress : American Science, Technology, and Innovation Policy
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Handbook of Research on Science Teacher Education
This groundbreaking handbook offers a contemporary and thorough review of research relating directly to the preparation, induction, and career long professional learning of K–12 science teachers. Through critical and concise chapters, this volume provides essential insights into science teacher education that range from their learning as individuals to the programs that cultivate their knowledge and practices.Each chapter is a current review of research that depicts the area, and then points to empirically based conclusions or suggestions for science teacher educators or educational researchers.Issues associated with equity are embedded within each chapter.Drawing on the work of over one hundred contributors from across the globe, this handbook has 35 chapters that cover established, emergent, diverse, and pioneering areas of research, including: Research methods and methodologies in science teacher education, including discussions of the purpose of science teacher education research and equitable perspectives; Formal and informal teacher education programs that span from early childhood educators to the complexity of preparation, to the role of informal settings such as museums; Continuous professional learning of science teachers that supports building cultural responsiveness and teacher leadership; Core topics in science teacher education that focus on teacher knowledge, educative curricula, and working with all students; and Emerging areas in science teacher education such as STEM education, global education, and identity development. This comprehensive, in-depth text will be central to the work of science teacher educators, researchers in the field of science education, and all those who work closely with science teachers.
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Handbook of Research on Science Teacher Education
This groundbreaking handbook offers a contemporary and thorough review of research relating directly to the preparation, induction, and career long professional learning of K–12 science teachers. Through critical and concise chapters, this volume provides essential insights into science teacher education that range from their learning as individuals to the programs that cultivate their knowledge and practices.Each chapter is a current review of research that depicts the area, and then points to empirically based conclusions or suggestions for science teacher educators or educational researchers.Issues associated with equity are embedded within each chapter.Drawing on the work of over one hundred contributors from across the globe, this handbook has 35 chapters that cover established, emergent, diverse, and pioneering areas of research, including: Research methods and methodologies in science teacher education, including discussions of the purpose of science teacher education research and equitable perspectives; Formal and informal teacher education programs that span from early childhood educators to the complexity of preparation, to the role of informal settings such as museums; Continuous professional learning of science teachers that supports building cultural responsiveness and teacher leadership; Core topics in science teacher education that focus on teacher knowledge, educative curricula, and working with all students; and Emerging areas in science teacher education such as STEM education, global education, and identity development. This comprehensive, in-depth text will be central to the work of science teacher educators, researchers in the field of science education, and all those who work closely with science teachers.
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What distinguishes good advertising from bad advertising? Provide examples.
Good advertising is distinguished by its ability to effectively communicate the benefits of a product or service to the target audience in a creative and engaging way. It should be memorable, persuasive, and evoke a positive emotional response. For example, Apple's "Think Different" campaign is considered good advertising as it successfully conveyed the brand's innovative and rebellious spirit, resonating with consumers on a deeper level. On the other hand, bad advertising is characterized by being overly pushy, misleading, or irrelevant to the audience. An example of bad advertising would be Pepsi's controversial ad featuring Kendall Jenner, which was criticized for trivializing social justice movements and lacking authenticity.
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Is advertising tasteless?
Advertising can be considered tasteless when it uses offensive or inappropriate content to grab attention. However, not all advertising is tasteless, as some ads are creative, informative, and entertaining. It ultimately depends on the approach and execution of the advertisement in question. Advertisers should strive to create content that is respectful, engaging, and relevant to their target audience to avoid being perceived as tasteless.
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Is advertising aggressive?
Advertising can be aggressive in the sense that it aims to capture the attention of consumers and persuade them to purchase a product or service. Some advertising tactics may use bold or assertive language, imagery, or messaging to create a sense of urgency or desire. However, not all advertising is aggressive, as some campaigns may focus on more subtle or informative approaches to reach their target audience. Ultimately, the level of aggression in advertising can vary depending on the specific goals and strategies of the advertiser.
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What is the difference between product advertising and image advertising?
Product advertising focuses on promoting specific products or services, highlighting their features, benefits, and value propositions to drive sales. On the other hand, image advertising aims to build and enhance the overall brand image, reputation, and perception in the minds of consumers. While product advertising is more transactional and focused on driving immediate sales, image advertising is more strategic and long-term, aiming to create a positive emotional connection with the brand.
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