Products related to Consumer:
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Qualitative Consumer and Marketing Research
How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research.The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies.With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others.
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Statistics for Marketing and Consumer Research
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
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Visual Methods in Marketing and Consumer Research
Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research.This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers.Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a ‘go-to’ guide for doing visual research in marketing and consumer research. This book encompasses nine chapters guiding the readers through the ABCs of visual research from philosophy to data collection and analysis, with a dedicated chapter on research dissemination.You can expect detailed discussions on the ontological and epistemological stance of visual research as well as an elaborate yet simple to follow guide of all aspects of data collection for various forms of visuals, be it static images, memes, collages, videos, animations and so on. The purpose of this book is not only to highlight the value of visual methods in consumer research but also to move this work on and offer a ‘go-to hands-on guide’ for novice visual researchers and PhD candidates who wish to conduct rigorous visual research.It will be a valuable resource not only for those particularly across marketing disciplines, including consumer research and behaviour, but also for visual researchers in fields such as sociology and anthropology.
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Data Science for Sensory and Consumer Scientists
Data Science for Sensory and Consumer Scientists is a comprehensive textbook that provides a practical guide to using data science in the field of sensory and consumer science through real-world applications.It covers key topics including data manipulation, preparation, visualization, and analysis, as well as automated reporting, machine learning, text analysis, and dashboard creation.Written by leading experts in the field, this book is an essential resource for anyone looking to master the tools and techniques of data science and apply them to the study of consumer behavior and sensory-led product development.Whether you are a seasoned professional or a student just starting out, this book is the ideal guide to using data science to drive insights and inform decision-making in the sensory and consumer sciences. Key Features:• Elucidation of data scientific workflow. • Introduction to reproducible research. • In-depth coverage of data-scientific topics germane to sensory and consumer science. • Examples based in industrial practice used throughout the book
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What are possible subtopics for a research paper on consumer behavior?
Possible subtopics for a research paper on consumer behavior could include the influence of social media on purchasing decisions, the impact of advertising on consumer preferences, the role of emotions in consumer decision-making, the effects of cultural differences on consumer behavior, and the psychology of pricing strategies. Each of these subtopics offers a unique perspective on understanding how and why consumers make the choices they do.
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Are cars consumer goods?
Yes, cars are considered consumer goods because they are purchased by individuals for personal use. They are not used for production or resale, but rather for transportation and convenience. Consumers have the option to choose from a variety of car models, features, and brands based on their preferences and needs.
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What is consumer sovereignty?
Consumer sovereignty is the idea that consumers have the ultimate power and control in the market economy. It means that consumers, through their purchasing decisions, determine what goods and services are produced and how resources are allocated. In a market where consumer sovereignty is present, businesses are incentivized to produce goods and services that meet the demands and preferences of consumers in order to be successful. This concept is a fundamental principle of free market economies and emphasizes the importance of meeting consumer needs and preferences.
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What is consumer mentality?
Consumer mentality refers to the mindset and behavior of individuals when it comes to making purchasing decisions. It encompasses the attitudes, beliefs, and motivations that drive consumers to buy certain products or services. This mentality is influenced by various factors such as personal preferences, social influences, marketing strategies, and economic conditions. Understanding consumer mentality is crucial for businesses to effectively target and appeal to their target audience.
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The Consumer Insights Handbook : Unlocking Audience Research Methods
At its core, consumer insights research is fun. Fast-paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas.Consumer insights researchers get to spend their days partnering with clients to solve complex and knotty problems across all mass communication industries, including film, television, digital, advertising, and public relations.They do deep dives to understand the perceptions and perspectives of target audiences using a wide range of approaches and methods.On every project, hours are spent playing with data and ideas, coming up with creative and innovative ways to approach problems and uncover the insights that will lead to effective audience engagement.This work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of—and solutions for—important problems.It also is essential to success: Whether you are working on a media product or a strategic communication campaign, successfully reaching your audience and meeting your objectives requires good research. Unfortunately, this is not what our undergraduate students currently experience when using the existing crop of research methods textbooks.Even though journalism, media, applied communication, advertising, and public relations programs typically offer—and often require—at least a foundational research methods course, most undergraduate students do not leave those courses with an accurate understanding of what this field actually entails.Typically written with an emphasis on academic research, those books often are intended for those who plan to follow a very specific path—conduct scholarly research, primarily using quantitative methods.The scientific method dominates this perspective, and students are taught to prioritize the concepts and conditions central to academic research.While useful for those who are interested in continuing for graduate degrees, these textbooks do not adequately represent the world of—or prepare students for—the realities of consumer insights research.This book represents a much-needed alternative. This textbook flips the typical model presented in mass communication research textbooks.In these books, audiences often are primarily framed almost exclusively as participants—presented as a means to generate data.Instead, as students will learn through this text, data should be used to understand people as thoughtful, deliberative audiences.As such, research should be done with the goal of better understanding target audiences in a meaningful way.With this orientation in mind, these insight-driven research projects allow media practitioners and strategic communication professionals to tap into audiences’ wants, needs, and desires through messaging and products designed to resonate. This textbook is born of necessity. I have taught undergraduate students in advertising, media production, and public relations research methods courses since 2007.In the ensuing years, I have spent every conference scouring the book publisher’s displays, trying desperately to find a book that would do what I needed: accurately reflect the joy and excitement of consumer insights research.I wanted something that would prepare my students for what jobs really look like in this field, while also offering tips on how to do the fast-paced, low-cost research that can be conducted over the course of a semester to give students a “real-world” perspective on how to uncover, interpret, and apply consumer insights. Guided by both my own experience in the field as well as interviews and recommendations with current practitioners on the client, boutique, and agency sides, this book will offer students an accessible, thorough, and compelling perspective on how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings. Features:Each chapter will include:a guide for how to conduct in-class research quotes and recommendations from experts in the field (including representatives from research and insights boutiques; advertising agencies and PR firms; and a wide range of industries (media, consumer packaged goods, travel, finance, etc.)case studies & real world examples
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Research in Applied Linguistics : Becoming a Discerning Consumer
Now in its third edition, this popular introduction to the foundations of research methods is designed to enable students and professionals in the field of applied linguistics to become not just casual consumers of research who passively read bits and pieces of a research article, but discerning consumers able to effectively use published research for practical purposes in educational settings.All issues important for understanding and using published research for these purposes are covered.Key principles are illustrated with research studies published in refereed journals across a wide spectrum of applied linguistics.Exercises throughout the text encourage readers to engage interactively with what they are reading at the point when the information is fresh in their minds.Intended for and field-tested in courses in MA-TESOL/TEFL and applied linguistics programs, course instructors will find that this text provides a solid framework in which to promote student interaction and discussion on important issues in research methodology.This book provides an excellent foundation for those who plan to continue in an active research agenda. Changes in the Third Edition Chapter 2 revised to reflect formatting changes made by ERIC, addition of referencing and citation resources Chapter 8 revised to increase practicality Revision of some embedded exercises The topic of meta-analysis integrated more fully where appropriate Corpora research given more attention Many studies older than 2000 replaced with more recent studies Companion Website (www.routledge.com/cw/Perry) with list of journals related to applied linguistics, annotated resources to aid students and instructors for each chapter, access to screencasts and YouTube demonstrations, and a space for students and/or teachers to interact with the author.
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Conscious Consumer
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Consumer Behaviour
This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are pushing the creation of increasingly emotive content.In addition, the case studies and consumer insights features have been extensively revised and now cover topics such as consumer engagement during a pandemic, big brand support of the Black Lives Matter movement, and textile waste in the fashion industry. This third edition reflects the very latest research with a new chapter on sustainable and ethical consumption, and updated coverage of digital consumption and online consumer behaviour.An enhanced Research Insights feature now includes new critical thinking questions to help readers develop their analytical mindset.The new enhanced e-book offers an even more flexible and engaging way to learn.It features carefully-curated resources that are designed to stimulate, assess, and consolidate learning, including practitioner videos, multiple-choice questions, and a flashcard glossary. This book is accompanied by the following teaching support resources for adopting lecturers:PowerPoint presentationsInstructor's manualBank of case studiesLearning activitiesExamination questions
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What is consumer behavior?
Consumer behavior refers to the study of how individuals, groups, or organizations make decisions about purchasing, using, and disposing of goods, services, and ideas. It involves understanding the factors that influence consumers' choices, such as their motivations, attitudes, perceptions, and preferences. Marketers use this knowledge to develop strategies that effectively target and influence consumer behavior, ultimately leading to increased sales and customer satisfaction. Understanding consumer behavior is crucial for businesses to successfully meet the needs and wants of their target market.
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Is money a consumer good?
Money itself is not considered a consumer good because it is not a tangible product or service that is used directly to satisfy a consumer's needs or wants. Instead, money is a medium of exchange that allows consumers to purchase goods and services. It is a tool that enables consumers to acquire consumer goods and services, but it is not a consumer good in and of itself.
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After the consumer, tension arises.
After the consumer, tension arises as businesses strive to meet the ever-changing demands and preferences of their customers. This tension can manifest in various ways, such as in the form of competition among businesses to attract and retain customers, pressure to innovate and stay ahead of market trends, and the need to continuously improve products and services to maintain customer satisfaction. Ultimately, this tension drives businesses to adapt and evolve in order to stay relevant and successful in the marketplace.
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How are consumer decisions made?
Consumer decisions are made through a complex process that involves several factors. First, consumers identify a need or want, then they gather information about the available options. This information can come from various sources such as advertising, word of mouth, or online reviews. Next, consumers evaluate the alternatives based on factors such as price, quality, and brand reputation. Finally, they make a decision and take action, which can include making a purchase or choosing not to buy. Throughout this process, personal preferences, past experiences, and external influences all play a role in shaping consumer decisions.
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