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Statistical Techniques in Clinical Research
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Marketing Research: Tools and Techniques
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research.Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts.The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research.The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare.Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject.The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers:For students: Multiple choice questionsQuestionnaire wizardOnline version of Market Researcher's ToolboxLink to clips of author summarising contents of each chapter on YouTubeWeb linksFor registered adopters of the text:PowerPoint presentationIllustrations from the book
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Conservation Education and Outreach Techniques
The conservation of biological diversity depends on people's knowledge and actions.This book presents the theory and practice for creating effective education and outreach programmes for conservation.The authors describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using social media, developing partnerships for conservation, and designing on-site programmes for parks and community centres.Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively.Conservation Education and Outreach Techniques, now in its second edition and updated throughout, includes twelve chapters illustrated with numerous photographs showing education and outreach programmes in action, each incorporating an extensive bibliography.Helpful text boxes provide practical tips, guidelines, and recommendations for further exploration of the chapter topics.This book will be particularly relevant to conservation scientists, resource managers, environmental educators, students, and citizen activists.It will also serve as a handy reference and a comprehensive text for a variety of natural resource and environmental professionals.
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Analytical Techniques in Forensic Science
An in-depth text that explores the interface between analytical chemistry and trace evidence Analytical Techniques in Forensic Science is a comprehensive guide written in accessible terms that examines the interface between analytical chemistry and trace evidence in forensic science.With contributions from noted experts on the topic, the text features a detailed introduction analysis in forensic science and then subsequent chapters explore the laboratory techniques grouped by shared operating principles.For each technique, the authors incorporate specific theory, application to forensic analytics, interpretation, forensic specific developments, and illustrative case studies. Forensic techniques covered include UV-Vis and vibrational spectroscopy, mass spectrometry and gas and liquid chromatography.The applications reviewed include evidence types such as fibers, paint, drugs and explosives.The authors highlight data collection, subsequent analysis, what information has been obtained and what this means in the context of a case.The text shows how analytical chemistry and trace evidence can problem solve the nature of much of forensic analysis.This important text: Puts the focus on trace evidence and analytical scienceContains case studies that illustrate theory in practiceIncludes contributions from experts on the topics of instrumentation, theory, and case examplesExplores novel and future applications for analytical techniques Written for undergraduate and graduate students in forensic chemistry and forensic practitioners and researchers, Analytical Techniques in Forensic Science offers a text that bridges the gap between introductory textbooks and professional level literature.
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Which martial arts include leverage techniques and similar techniques?
Martial arts such as Judo, Brazilian Jiu-Jitsu, and Aikido incorporate leverage techniques and similar principles in their training. These arts focus on using an opponent's energy and force against them, rather than relying solely on one's own strength. By utilizing leverage and proper technique, practitioners can overcome larger and stronger opponents with efficiency and effectiveness.
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Are narrative techniques possibly the same as linguistic techniques?
Narrative techniques and linguistic techniques are related but not the same. Narrative techniques refer to the methods and strategies used to tell a story, such as point of view, plot structure, and character development. On the other hand, linguistic techniques pertain to the use of language, including grammar, syntax, and word choice. While narrative techniques often rely on linguistic techniques to convey the story, they are distinct in their focus and application. Narrative techniques are more concerned with storytelling, while linguistic techniques are more focused on the use of language itself.
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What are MMA techniques?
MMA techniques refer to the various martial arts skills and strategies used in mixed martial arts competitions. These techniques can include striking techniques such as punches, kicks, elbows, and knees, as well as grappling techniques like takedowns, submissions, and ground control. MMA fighters must be proficient in a variety of techniques from different martial arts disciplines in order to be successful in the sport. Training in MMA techniques involves a combination of striking, grappling, and conditioning drills to develop a well-rounded skill set for competition.
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What are separation techniques?
Separation techniques are methods used to separate mixtures into their individual components. These techniques rely on the differences in physical or chemical properties of the substances in the mixture. Some common separation techniques include filtration, distillation, chromatography, and centrifugation. These techniques are essential in various fields such as chemistry, biology, and environmental science for isolating and purifying substances.
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Operations Research : Methods, Techniques, and Advancements
This era of science and engineering has attracted researchers tasked with evaluating performance and optimization of problems in the field of operations research.The book covers mathematical analysis, methods and applications involving processes such as system performance, optimization, inventory theory, reliability theory, and queueing theory.Operations Research: Methods, Techniques, and Advancements explores recent and innovative methods and advancements associated with the mathematical theory of operations research.It offers a detailed overview of mathematical modelling for general industrial systems and emphasizes the latest ideas for the benefit of society and the research community.Intended for a broad range of readers, this book is useful to academicians, industrialists, researchers, students, academia and specialists from various disciplines and those working in the industry.
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Guide to Research Techniques in Neuroscience
Neuroscience is, by definition, a multidisciplinary field: some scientists study genes and proteins at the molecular level while others study neural circuitry using electrophysiology and high-resolution optics.A single topic can be studied using techniques from genetics, imaging, biochemistry, or electrophysiology.Therefore, it can be daunting for young scientists or anyone new to neuroscience to learn how to read the primary literature and develop their own experiments. This volume addresses that gap, gathering multidisciplinary knowledge and providing tools for understanding the neuroscience techniques that are essential to the field, and allowing the reader to design experiments in a variety of neuroscience disciplines.
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Broadcast Journalism : Techniques of Radio and Television News
Now in its 8th edition, Broadcast Journalism continues to be an essential text on the production of news broadcasting and the practical skills needed. It includes not only basic techniques and classic examples for the production of radio and TV news, but also new technology and the latest case studies.The fundamental skills of interviewing, news writing and production now have to cope with the prevalence of Fake News and Deep Fakes and verifying content in an endless flow of social media.This edition also includes newsgathering with mobile devices, live reporting and using data and graphics.There are dozens of new images and links for downloads and further reading, plus end-of-chapter exercises and tutor notes. This continues to be an indispensable textbook for broadcast journalism and communications students looking for an in-depth guide to the industry.
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Optometry: Science, Techniques and Clinical Management
An introduction to the theory and practice of optometry in one succinct volume.From the fundamental science of vision to clinical techniques and the management of common ocular conditions, this book encompasses the essence of contemporary optometric practice.Now in full colour and featuring over 400 new illustrations, this popular text which will appeal to both students and practitioners wishing to keep up to date has been revised significantly.The new edition incorporates recent advances in technology and a complete overview of clinical procedures to improve and update everyday patient care.Contributions from well-known international experts deliver a broad perspective and understanding of current optometric practice.A useful aid for students and the newly qualified practitioner, while providing a rapid reference guide for the more experienced clinician. Comprehensive and logical coverage detailing the full spectrum of optometric practice in one volume. Succinctly covers the basics of anatomy, physiology, pharmacology, investigative techniques and clinical management of common eye conditions to provide key topics likely to be met in clinical practice. Discusses the full range of refractive correction, from spectacles and contact lenses to surgical treatment. Includes chapters on the management of special populations, including paediatric, elderly, low vision and special needs patients. Heavily illustrated throughout with key diagrams and images to support the text. Complete restructuring of contents into three sections: basic sciences, clinical techniques and patient management. Full colour throughout with over 400 illustrations. Many new chapters reflecting the changes in optometric practice and technology over the last 20 years, including new imaging and diagnostic procedures and methods of ocular treatment and refractive correction.Now includes internationally renowned authors from around the world. Details a full range of refractive and management approaches for patient care.
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What are stealth techniques?
Stealth techniques are methods used to move or act in a way that avoids detection or attention. These techniques can include moving quietly, using camouflage to blend into the surroundings, and minimizing any visual or auditory cues that might give away one's presence. Stealth techniques are often employed by military personnel, hunters, and wildlife photographers to approach their targets without being noticed. In the digital realm, stealth techniques can also refer to methods used to avoid detection by security systems or to conduct covert operations.
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What are fall techniques?
Fall techniques are methods used in various activities such as cooking, gardening, and outdoor sports to take advantage of the seasonal changes that occur during the autumn months. In cooking, fall techniques may involve using seasonal ingredients like squash, pumpkin, and apples to create hearty and warming dishes. In gardening, fall techniques may include planting certain crops that thrive in cooler temperatures and preparing the garden for the winter months. In outdoor sports, fall techniques may involve adjusting training routines to accommodate the changing weather and environmental conditions. Overall, fall techniques are strategies and practices that are tailored to the unique characteristics of the autumn season.
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What are bondage techniques?
Bondage techniques are a set of practices and tools used to restrain a person's movement and limit their freedom. These techniques are often used in the context of BDSM (bondage, discipline, dominance, submission, and sadomasochism) to enhance sexual pleasure and power dynamics. Common bondage techniques include using ropes, handcuffs, chains, and other restraints to immobilize a person's body. It is important to always practice bondage with clear communication, consent, and safety measures in place to ensure a positive and consensual experience for all parties involved.
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What are dramatic techniques?
Dramatic techniques are the tools and methods used by playwrights, directors, and actors to create and enhance the dramatic impact of a performance. These techniques can include elements such as dialogue, character development, setting, plot structure, and use of symbolism and imagery. They are used to engage the audience, convey the themes and emotions of the story, and bring the characters and their conflicts to life on stage or screen. By employing these techniques effectively, dramatic works can evoke powerful emotional responses and create a compelling and immersive experience for the audience.
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