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  • Decoded : The Science Behind Why We Buy
    Decoded : The Science Behind Why We Buy

    A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services.Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing.The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day.As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies.You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions.Learn more about what happens in the human brain as buyers make their choices.This updated edition of Decoded provides new material that marketers can apply to informed, successful practices. Gain an understanding of the Jobs to Be Done (JTBD) approachTake a closer look at the Ferrero neuroscience study that supports JTBDSee updated and relevant case studies of JTBD at workDiscover how to engage customers through digital touchpoints If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work.Decoded helps you see how science and marketing come together.Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

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    Buy Now


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  • Pioneering Progress : American Science, Technology, and Innovation Policy
    Pioneering Progress : American Science, Technology, and Innovation Policy


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  • Handbook of Research on Science Teacher Education
    Handbook of Research on Science Teacher Education

    This groundbreaking handbook offers a contemporary and thorough review of research relating directly to the preparation, induction, and career long professional learning of K–12 science teachers. Through critical and concise chapters, this volume provides essential insights into science teacher education that range from their learning as individuals to the programs that cultivate their knowledge and practices.Each chapter is a current review of research that depicts the area, and then points to empirically based conclusions or suggestions for science teacher educators or educational researchers.Issues associated with equity are embedded within each chapter.Drawing on the work of over one hundred contributors from across the globe, this handbook has 35 chapters that cover established, emergent, diverse, and pioneering areas of research, including: Research methods and methodologies in science teacher education, including discussions of the purpose of science teacher education research and equitable perspectives; Formal and informal teacher education programs that span from early childhood educators to the complexity of preparation, to the role of informal settings such as museums; Continuous professional learning of science teachers that supports building cultural responsiveness and teacher leadership; Core topics in science teacher education that focus on teacher knowledge, educative curricula, and working with all students; and Emerging areas in science teacher education such as STEM education, global education, and identity development. This comprehensive, in-depth text will be central to the work of science teacher educators, researchers in the field of science education, and all those who work closely with science teachers.

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  • Handbook of Research on Science Teacher Education
    Handbook of Research on Science Teacher Education

    This groundbreaking handbook offers a contemporary and thorough review of research relating directly to the preparation, induction, and career long professional learning of K–12 science teachers. Through critical and concise chapters, this volume provides essential insights into science teacher education that range from their learning as individuals to the programs that cultivate their knowledge and practices.Each chapter is a current review of research that depicts the area, and then points to empirically based conclusions or suggestions for science teacher educators or educational researchers.Issues associated with equity are embedded within each chapter.Drawing on the work of over one hundred contributors from across the globe, this handbook has 35 chapters that cover established, emergent, diverse, and pioneering areas of research, including: Research methods and methodologies in science teacher education, including discussions of the purpose of science teacher education research and equitable perspectives; Formal and informal teacher education programs that span from early childhood educators to the complexity of preparation, to the role of informal settings such as museums; Continuous professional learning of science teachers that supports building cultural responsiveness and teacher leadership; Core topics in science teacher education that focus on teacher knowledge, educative curricula, and working with all students; and Emerging areas in science teacher education such as STEM education, global education, and identity development. This comprehensive, in-depth text will be central to the work of science teacher educators, researchers in the field of science education, and all those who work closely with science teachers.

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  • Buy, Beg Or Steal
    Buy, Beg Or Steal

    Recorded live in Chalk Farm, London.

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  • Can't Buy a Thrill
    Can't Buy a Thrill

    Led by Walter Becker and Donald Fagen, Steely Dan released seven albums from 1972 through 1980, an extraordinary run of topline musicianship, clever wordplay, genius arrangements and pop hits that outshone the top 40 of its day, or any day. 'Can't Buy a Thrill' is the band's debut studio, featuring the band's breakthrough hits 'Do It Again', 'Reelin' in the Years' and 'Dirty Work' .

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  • Does market research hinder innovation in business administration?

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  • Which Arab country is the most advanced in terms of education, technology, and science?

    It is difficult to determine which Arab country is the most advanced in terms of education, technology, and science as different countries excel in different areas. However, countries like the United Arab Emirates, Qatar, and Saudi Arabia have made significant investments in these sectors and have seen rapid advancements in recent years. The UAE, for example, has established itself as a hub for innovation and technology with initiatives like Dubai's Smart City project and the establishment of world-class universities. Qatar has also made strides in education and research with institutions like Qatar Foundation and Education City.

  • Where can one buy the science magazine Spektrum?

    Spektrum is a popular German science magazine that covers a wide range of scientific topics. It can be purchased at many major bookstores and newsstands in Germany, as well as online through the magazine's official website and other online retailers. Additionally, readers can also subscribe to receive the magazine directly to their home or office.

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