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Marketing 5.0 : Technology for Humanity
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
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The Last Humanity : The New Ecological Science
In the course of more than twenty works François Laruelle has developed one of the most singular and unique ways of thinking within contemporary philosophy.This volume develops the style of his late work, which has sought to combine the idioms of diverse areas (from the language of quantum mechanics to theology, messianism and Gnosticism) to create non-standard philosophical fictions which further articulate his thinking of radical immanence in relation to wide-ranging themes and concerns.The focus here is a reassessment of his attempt to rethink what it means to be human.Much of that work has taken place through an engagement with science, politics and religion, but now we see Laruelle confronting the challenge of ecology for his kind of humanism (which he would call a 'non-humanism', meaning a non-standard humanism).This challenge is one of thinking of the ethical demands of other entities within a general ecology.Namely the lives of plants and other vegetation alongside that of animals.Dealing with the intersections between science and philosophy in current French thought, this book is of particular interest to those concerned with the philosophical innovation and renewal of ecological thought that have influenced ecological theory.The first English translation of a key work from this highly original experimental philosopher, it will surely help cement his place in the firmament of avant-garde French thinkers, from Derrida and Deleuze to Badiou.
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Humanity
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Humanity
Writings on human life and the refugee crisis by the most important political artist of our timeAi Weiwei (b. 1957) is widely known as an artist across media: sculpture, installation, photography, performance, and architecture.He is also one of the world's most important artist-activists and a powerful documentary filmmaker.His work and art call attention to attacks on democracy and free speech, abuses of human rights, and human displacement--often on an epic, international scale. This collection of quotations demonstrates the range of Ai Weiwei's thinking on humanity and mass migration, issues that have occupied him for decades.Selected from articles, interviews, and conversations, Ai Weiwei's words speak to the profound urgency of the global refugee crisis, the resilience and vulnerability of the human condition, and the role of art in providing a voice for the voiceless. Select quotations from the book:"This problem has such a long history, a human history.We are all refugees somehow, somewhere, and at some moment.""Allowing borders to determine your thinking is incompatible with the modern era.""Art is about aesthetics, about morals, about our beliefs in humanity.Without that there is simply no art.""I don't care what all people think.My work belongs to the people who have no voice."
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Can science and education never redeem humanity from religion?
Science and education have the potential to challenge and change deeply ingrained religious beliefs, but whether they can fully redeem humanity from religion is a complex and subjective question. While science and education can provide evidence-based knowledge and critical thinking skills that may lead some individuals to question or abandon their religious beliefs, religion is deeply rooted in culture, tradition, and personal identity for many people. Additionally, for some, religion provides a sense of community, purpose, and moral guidance that may not be easily replaced by scientific or educational endeavors. Ultimately, the relationship between science, education, and religion is multifaceted and varies greatly among individuals and societies.
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Will science save humanity?
Science has the potential to save humanity by providing solutions to many of the challenges we face, such as climate change, disease, and food scarcity. Through scientific research and innovation, we can develop new technologies and strategies to address these issues and improve the quality of life for people around the world. However, the ultimate impact of science on humanity will depend on how we choose to use and apply these advancements, as well as addressing ethical and social considerations. Therefore, while science has the potential to save humanity, it will require thoughtful and responsible decision-making to ensure that it does so.
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Will technology one day enslave humanity?
It is impossible to predict the future with certainty, but it is important to consider the potential risks and consequences of advancing technology. While technology has the potential to greatly benefit humanity, there is also the possibility that it could be misused or lead to unintended consequences. It is crucial for society to carefully consider the ethical and moral implications of technological advancements and to ensure that proper safeguards are in place to prevent any potential enslavement of humanity by technology.
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What is the most important scientific discovery of humanity?
It is difficult to pinpoint the single most important scientific discovery of humanity, as there have been many groundbreaking discoveries that have had a significant impact on our understanding of the world. However, one of the most important discoveries is the theory of evolution by natural selection, proposed by Charles Darwin. This theory revolutionized our understanding of the diversity of life on Earth and has had profound implications for biology, medicine, and our understanding of the natural world. It has also shaped our understanding of the interconnectedness of all living organisms and the processes that drive the evolution of life.
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Humanity
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Automating Humanity
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Hostel Humanity
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Was biology the first science of humanity?
Biology was not the first science of humanity. The study of biology, as we understand it today, developed much later in human history. The first science of humanity is often considered to be astronomy, as ancient civilizations observed and studied the movements of celestial bodies. Other early sciences of humanity include mathematics, medicine, and agriculture. Biology as a distinct field of study emerged much later, with the development of the scientific method and the understanding of living organisms at a cellular and molecular level.
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Is humanity stupid?
It is not accurate to categorize all of humanity as stupid. While there are instances of ignorance, irrationality, and poor decision-making, there are also countless examples of intelligence, innovation, and progress. Humanity as a whole is a diverse and complex species with a wide range of capabilities and behaviors, making it unfair to make a blanket statement about intelligence.
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Is humanity dumb?
It is not accurate to label humanity as "dumb" as intelligence varies greatly among individuals. While there are instances of ignorance, mistakes, and poor decision-making, there are also countless examples of innovation, creativity, and progress that demonstrate the intelligence and potential of humanity as a whole. It is important to recognize the complexity and diversity of human capabilities rather than making sweeping generalizations.
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Does humanity degenerate?
Humanity does not necessarily degenerate, but rather evolves and changes over time. While there may be instances of moral or ethical decline in certain societies or individuals, overall humanity has made significant progress in areas such as technology, science, and human rights. It is important to acknowledge and address the challenges and shortcomings of humanity, but also recognize the potential for growth and improvement. Ultimately, the trajectory of humanity's development is shaped by the choices and actions of individuals and societies.
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