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Survey Research Methods
The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys.Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process.This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines.Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
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Survey Research and Sampling
This book is an ideal companion for students looking to undertake survey research.Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on: Selecting the best sampling method for your research Designing questionnaires to ensure you gather valuable data Collecting your data to represent populations well Piloting questionnaires to ensure quality research Part of The SAGE Quantitative Research Kit, this book will give you the know-how and confidence needed to succeed on your quantitative research journey
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Designing and Doing Survey Research
Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout, the book provides step-by-step guidance on: • Designing your research • Ethical issues • Developing your survey questions • Sampling • Budgeting, scheduling and managing your time • Administering your survey • Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face.Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.
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A Companion to Survey Research
A Companion to Survey Research provides a critical overview and guide to survey methods.Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire.Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection.The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research.
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Atmospheric Science : An Introductory Survey
Atmospheric Science, Second Edition, is the long-awaited update of the classic atmospheric science text, which helped define the field nearly 30 years ago and has served as the cornerstone for most university curricula.Now students and professionals alike can use this updated classic to understand atmospheric phenomena in the context of the latest discoveries, and prepare themselves for more advanced study and real-life problem solving. This latest edition of Atmospheric Science, has been revamped in terms of content and appearance.It contains new chapters on atmospheric chemistry, the Earth system, the atmospheric boundary layer, and climate, as well as enhanced treatment of atmospheric dynamics, radiative transfer, severe storms, and global warming.The authors illustrate concepts with full-color, state-of-the-art imagery and cover a vast amount of new information in the field.Extensive numerical and qualitative exercises help students apply basic physical principles to atmospheric problems.There are also biographical footnotes summarizing the work of key scientists, along with a student companion website that hosts climate data; answers to quantitative exercises; full solutions to selected exercises; skew-T log p chart; related links, appendices; and more.The instructor website features: instructor’s guide; solutions to quantitative exercises; electronic figures from the book; plus supplementary images for use in classroom presentations. Meteorology students at both advanced undergraduate and graduate levels will find this book extremely useful.
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Exploring Rating Scale Functioning for Survey Research
Items with ordered response categories are common in survey research, such as when respondents are asked how much they agree with certain statements.But how large are the differences between categories of response, and how well do they distinguish between respondents?This volume is the first to introduce the evaluation of rating scales to an audience of survey researchers.Evaluating Rating Scale Functioning for Survey Research provides researchers with an overview of rating scale analysis along with practical guidance on how to conduct such analyses with their own survey data.Author Stefanie A. Wind presents three categories of methods: Rasch models; non-Rasch Item Response Theory (IRT) models; and non-parametric models, together with practical examples.Tutorials, datasets, and software code (R and Facets) to accompany the book are available on the book’s website.
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100 Questions (and Answers) About Survey Research
Erin Ruel's 100 Questions (and Answers) About Survey Research covers the entire survey research process, starting with developing research questions and ending with the analysis and write-up.It includes the traditional survey topics of design, sampling, question writing, and validity; includes a chapter on research ethics; covers the important topics of preparing, cleaning, and analyzing data; and ends with a section on how to write up survey results for a variety of purposes.Useful as a supplementary text in the classroom or as a reference guide for anyone starting a new survey project, the guidance is presented in a FAQ style to allow readers to jump around the book, so as to accommodate the nonlinear and iterative nature of research.
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Doing Survey Research : A Guide to Quantitative Methods
Each day we are faced with continuing claims made by media pundits, politicians, teachers, and friends, often quoting research.Consider also the numerous comments and posts on Internet blogs, Twitter, and Facebook that illustrate the confusion between opinion and factual data.How do we learn to interpret the research we hear about and read, to distinguish opinions from scientific facts, and to use this knowledge to conduct our own studies to answer the questions faced in everyday situations?Understanding the components that go into scientific research and learning how to do research, make decisions about which statistics to use, and analyze statistical findings are goals for everyone in today's research-oriented world.Questions about the reliability and validity of data from a study or public opinion poll come up routinely and need critical review.This book contributes to achieving these objectives.Doing Survey Research is intended for people who want to learn how to conduct quantitative studies for a project in an undergraduate course, a graduate-level thesis, or a survey that an employer may want completed.This brief, practical textbook prepares beginners to conduct their own survey research and write up the results, as well as read and interpret other people's research.It combines survey design with data analysis and interpretation. And it is for those who need to understand and critically interpret survey research found in scholarly journals, reports distributed in the workplace, and social scientific findings presented online in the media, on a blog, or in social media postings. Essential new updates to this edition include coverage of Big Data, Meta-Analysis, and A/B testing methodology—methods used by scholars as well as businesses like Netflix and Amazon. New to this Fourth Edition Each chapter and its exercises feature updated data and illustrations from current academic and popular articles relevant to today’s web-oriented students, including studies focused on topics related to social media. Update web site http://doingsurveyresearch.wordpress.com/ New Coverage of Big Data (used by popular web sites like Amazon and Netflix) and the ethical issues which emerge not only about privacy, but also how it relates to the methods discussed in this book about sampling, probability, and research design. New coverage of meta-data, and the increasingly popular method in many professional and other settings.
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